Casey Reid — Product Design

Article

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Early wireframes and user flows

Background

Process

Discovery

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 300% faster task completion.

Article

Shipping quality design requires collaboration and iteration. Recent work has shown me that . The implications matter for teams and organizations.

Conclusion

Whether you're designing a new feature, this approach matters.

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